Following the success of the 2012 London Olympics, sports clubs all across the country are reporting huge rises in memberships as kids and adults alike seek to emulate their new heroes. Football has always been the most popular sport in the country, but with the saturation of clubs, sometimes it can be difficult to get the best players and get ahead of your competition. Because of this, it can often be necessary to promote your club. The more members you have the more money you can make in subs and ticket sales which will give you better opportunities and help you to keep up with pitch and clubhouse maintenance as well as providing your players with the best kits and training wear.
Promoting your club doesn’t have to be a difficult process. One of the best ways to promote yourself is to seek local sponsorship. By having their company’s name either printed on the kits or on boards around the ground in return for them doing the same, they are getting something in return for their investment. They will also be able to provide you with some vital cash flow, making everyone a winner.
Another way to get your name out there is to sort out some sort of gimmick. Have a look at what you could have printed by a promotional gifts company which you could distribute around your local area in places like schools and post offices. Promotional gifts have been shown to work well for companies as – when someone gets something for free – they are more likely to feel appreciative towards the provider and therefore you start to establish a little bit of loyalty. If you get something useful, you will also give them something which will give them a constant reminder.
If you can’t afford the initial expenditure, then you could think about holding something like a family fun day with games and competitions. By inviting the local community to come and interact with each other and with the club, they will form social ties which will encourage them to want to play together. This is a great way of forging social relationships which will eventually also be beneficial for the squad.